In the mood for something fresh and seasonal for lunch the other day, I mused to a colleague that it would be great if Whole Foods were to open a second branch somewhere close to central campus. Something along the lines of an Express version of the megastore, serving delicious prepared food, a salad bar, healthy snacks and baked goods to take away. Wouldn’t that be great? Later that day, a faithful reader* happened to tip me off that plans for a second WF are in the works for the Deuce. My hopes soared–would my dream of lunchtime gourmet convenience food be realized? Er, no. The new store will be nowhere near central campus, sadly, but in the Cranbrook Village shopping center.
I wonder: is A2 big enough for 2 Whole Foods? Will they compete for the same customer base, Ann Arborites willing to shell out for artisinal organic cheeses and a stunning variety of herbal supplements? Or will the two locations attract different clientele–one frequented by families, the other by singles? One for dyed-in-the-wool hippies, the other for earth-conscious oenophiles? Drinkers of Silk versus Rice Dream? We need only wait a year until the mystery unravels.